👋 Hi. This is a collection of some things I do.

Work

I can work with you on anything leadership, customer acquisition, product and more. Looking for a fractional leader or some help to get going on a tricky project? Contact me here if you’d like to work together on something.

CV Highlights

I founded Mendara in 2026. I’m building a safe place on the internet for things that are hard to talk about.

Things I did in the past:

**Easol:** an all-in-one platform for managing your experience business

• 2024-2025: Director of Strategic Projects. Expanded into new markets.
• 2023-2024: Chief of Staff to CEO, led GTM strategy & US expansion, hired 60% of the company.
• 2020-2022: First salesperson, sold to 100+ customers

Previous:

• 2019-2020: BD Lead at Poplar Studio (AR)
• 2017-1019: Account Manager at Taboola

Education:

• BSc Economics, LSE
• Graduate Cert Mathematics, Birkbeck

Languages:

• English, Russian, Armenian (all fluent)

Causes

Support Meduza: In times of war, peopleʼs lives often depend on access to reliable information. Meduza is a trusted news source for millions of readers.

My work for Meduza.

Gini Noir: Armenian & Georgian wine experiences. All profits go to charities supporting Armenia’s development and aid during conflict.

Follow

~~Twitter for politics~~ RIP Twitter

Instagram for travel 📸

LinkedIn for work

Discogs for my 💿 collection